About ESAG

Founded in 1960, by H.E. Easa Saleh Al Gurg, KCVO, CBE, the Easa Saleh Al Gurg Group LLC (ESAG), is a multidivisional conglomerate with 27 companies. The Group has a range of diverse product and business interests that predominantly include retail, building and construction, industrial and joint ventures. With an active presence throughout UAE, Oman, Saudi Arabia, Iraq and Qatar; its reach stretches across Asia, Middle East, and African continent, parts of America, Australia and New Zealand.

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Al Gurg Unilever

  • Joint Venture Established: 1997

The first business venture between Unilever and the ESAG Group started more than fifty years ago, with the opening of a small wholesale operation which sold a limited range of imported household staples. The first formal partnership was formed in 1965 when 'Technical & Trading Company (Trucial States)' - TTC - was formed under HE Easa Saleh Al Gurg's sponsorship. TTC traded in consumer products as well as office furniture, refrigeration and air-conditioning systems. In 1991, TTC became a fully-fledged Limited Liability Company and in 1995 elected to focus exclusively on FMCG distribution.

The company became Al Gurg Lever LLC in 1997 and eventually became Al Gurg Unilever LLC, which is the sole distributor for Dubai and Northern Emirates of a wide range of world-renowned Unilever brands such as Lipton, OMO, Brooke Bond, Knorr, Lux, Sunsilk, Clear, Close-Up, Signal, Dove, Pond’s, Cream Silk, Vaseline and Fair & Lovely, most of which are category market leaders. In addition, Al Gurg Unilever distributes other leading consumer brands.

The partnership has grown and developed over the years into one of the most professional sales and distribution companies in the region, with one of the widest direct coverage. The company has more than tripled its size since it started, with a consistent double-digit growth year on year. It has now become one of Unilever’s most successful and long-standing business relationships.